Promote
Your Real Estate Business with
Email campaigns!
Once
you have a real estate Website,
then all you have to do is
sit back and wait for new
sales leads to fall into your
lap - right? Wrong! Now the
real work begins. To be successful
at Internet marketing, you
have to promote your Website
to your target audience. You
have to get noticed among
the millions of other "real
estate" Websites that
exist. How? That is what you
will learn with us. Property
Media Marketing propose you
a "step by step"
program and watch the sales
leads begin to pour in! or
ask pricing information's.
Please fill in
request
form
Step
1 - Start A Real Estate Email
Newsletter!
Anyone who has a real estate
Website should definitely
offer an attractive email
newsletter. Monthly or
quarterly newsletters are
extremely effective in keeping
your services fresh in the
minds of your clientele, and
they cost only a small fraction
of the expense to conduct
direct-mail campaigns or distribute
flyers. Newsletters drive
measurable traffic to your
Website. Moreover, they get
passed around among relatives
and friends, leading to the
pleasant experience of receiving
phone calls from unsolicited
prospects interested in buying
or selling real estate. To
learn more about preparing
real estate newsletters, ask
a proposal at
info@propertymediamarketing.com
Why Do You Need An Email Newsletter?
What is the cost of a Emailing
campaign? To get pricing information's
please fill in
request
form
• According to the National
Association of REALTORS, 70
percent of all transactions
were initiated from the Internet.
• Sixty-five percent of the
U.S. population uses the Internet
(Barrons)
• Fifty-three percent of U.S.
home Internet users have broadband
access (Nielsen/NetRatings)
Step
2 - Optimize Your Real Estate
Website and Submit It to the
Major Search Engines
To garner new business, your
Website must appear within
the first three pages when
your "keywords"
or "key phrases"
are entered in one of the
major search engines (Yahoo,
Google, MSN or one of the
Ask Jeeves engines). How do
you do this? It begins with
selecting the right keywords
for your meta tags and content.
Keyword density within your
content text is important
too, as is the use of keywords
in external and internal site
links. Each search engine
has its own formula. Your
challenge is to strike an
optimal balance among these
attributes so that your site
eventually returns on the
first page when a prospect
is searching for a Realtor
within your targeted geographical
area. To learn more about
reciprocal link exchanging,
ask a proposal at
info@propertymediamarketing.com
Step
3 - Submit Your Website to
Real Estate Directories
In addition to the Open Directory
and relevant local associations,
the real estate directories
to which you should submit
your live Website include
as a example the:
• Spanish Real Estate Directory
• Portugal Real Estate Directory
• Directory Real Estate
• International Real Estate
Digest
• LinkRE.com
• Real Estate Best Directory
• Real Estate Link Exchange
• RealEstate4.com
• RealEstateAwards.com
• Reals.com
• Total Real Estate SolutionsStep
3 - Build External Link Traffic
to Your Real Estate Website
An important step in promoting
your real estate Website is
to acquire links to it from
Websites whose clientele would
also be interested in what
your site offers. Companies
that address the same market
segment and sell complementary
offerings are good targets
for link exchanges. So are
online industry associations
and directories that offer
free or paid listings. The
more high-quality links coming
into your site, the more traffic
you will receive and the higher
search engine rankings you
will achieve. To learn more
about reciprocal link exchanging,
ask a proposal at
info@propertymediamarketing.com
Step
4 - Do an Online Press Release
Announcing your Real Estate
Website
Preparing and distributing
an online press release is
an excellent means of announcing
your new real estate Website
to the world. Be sure to embed
your Website address once
or twice in the text to spread
your link around the Internet.
If you prepare an enticing
press release, chances are
you'll see a jump in your
Website traffic. To learn
more about preparing online
press releases, ask a proposal
at
info@propertymediamarketing.com
Step
5 - Submit Articles for Free
Advertising of your Real Estate
Website!
Webmasters are always looking
for fresh site content or
material for their newsletters.
One means of acquiring content
is to embed (or link to) articles
of interest for their market
niche. If you happen to provide
one of these articles, then
your embedded address ("URL")
travels with it, creating
one or more incoming links
back to your real estate Website.
The more readers with similar
interests who view your article
and click on the embedded
link, the more high-quality
traffic you receive to your
Website. Having one-way external
links to your Website also
helps to increase its search
engine ranking. To learn more
about preparing and submitting
articles, ask a proposal at
info@propertymediamarketing.com
Step
6 - Advertise your Real Estate
Website Online
Advertising is an effective
means of gaining visibility
for your real estate Website
and driving traffic to it.
This is especially true during
the first year when your Website
is new and still fighting
the battle for decent search
engine rankings.
Advertising takes on several
forms in the Internet world
– online pay-per-click (PPC)
advertising, banner ads, ezine
advertising and paid search
engine inclusion. Google's
AdWords and Yahoo's Overture
Local Match are two online
ad programs that Realtors
with a new Website should
evaluate to gain Internet
visibility while they await
search engine ranking. Be
forewarned, however, that
you can wind up spending a
lot of money with little results
unless your ad is carefully
crafted with the right keywords.
To learn more about preparing
real estate advertising, ask
a proposal at
info@propertymediamarketing.com
Step
7 - Promote your Real Estate
Website through Offline Advertising
Too!
Employ offline advertising
too to drive business to your
Website and gather email addresses
for newsletter sign-up. Local
newspaper advertising, flyers
and direct campaigns are perfect
for this. Be sure to include
your Website address in all
offline advertising!
To learn more about using
offline advertising to drive
potential customers to your
Website, ask a proposal at
info@propertymediamarketing.com
Step
8 - Set Up an RSS Feed to
Enhance Search Engine Rankings
and Drive Traffic to your
Real Estate Website!
"RSS" stands for
"Really Simple Syndication."
It is a means of easily syndicating
content to Websites by simply
adding a few lines of packaged
Java code. RSS files are designed
to provide content summaries
of news, blogs, forums or
Website content.
A number of search engines
scrutinize RSS feeds, including
Yahoo and MSN. Thus, RSS articles
with keyword content enhance
search engine rankings for
the Website. With your URL
embedded in your contribution,
submitting RSS feeds is also
effective means of driving
traffic to your Website -
Webmasters love RSS feeds
because they provide an inexpensive,
easy means of refreshing site
content.
To learn more about using
RSS feeds to promote your
Website or enhance its content,
ask a proposal at
info@propertymediamarketing.com
Step
9 - Use an Auto responder
for Timely, Effective Follow-up
Once your website is operational
and you begin to expand your
list of clients and prospects,
consider using an auto responder
to enhance your productivity
and close more deals.
What are auto responders?
These are mechanisms that
automatically send timely
follow-up emails to those
who provided their email address
when visiting your Website.
The follow-up emails are pre-conceived,
can be on any subject (e.g.,
your services, a promotion
or new listings), and can
contain attachments and links.
A single email or a sequence
of emails can be sent at pre-determined
intervals.
The beauty of auto responders
is that they only have to
be set up one time. Thereafter,
they run on their own twenty-fours
a day, all year round. Your
customers and prospects benefit
from receiving seemly personal
attention in a timely fashion.
Sales leads coming from your
Website increase and client
retention is enhanced by repeating
your sales message in a fashion
that builds trust. And all
this is accomplished "hands
off!"
To learn more about using
auto responders, ask a proposal
at
info@propertymediamarketing.com
Final
Step – Set up e-mailing and
pay per click (PPC) search
engine campaigns and Budgets
If
you don't ask for your website
visitor’s opt-in email address
when they visit and follow
up with them or send a newsletter
to selected prospects databases
you are losing a significant
volume of sales. Experts have
shown that it often takes
7 or more marketing exposures
before prospective customers
purchase. To learn more about
building your online presence,
ask a proposal at
info@propertymediamarketing.com
Subscribe
today,
to our monthly
email marketing tip newsletter.
Return
to home page
